Stop, think, go, do : how typography & graphic design influence behavior /: how typography & graphic design influence behavior. (2012)

• Record Type: Book
• Other Titles: How typography & graphic design influence behavior; How typography and graphic design influence behavior
• Further Information: Note: Steven Heller & Mirko Ilić.
• Other Names: Heller, Steven; Ilić, Mirko, 1956-
• Contents: Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS
• Publisher Details: Beverly, Mass : Rockport Publishers
• Publication Date: 2012
• Extent: 1 online resource (222 pages), illustrations, facsimiles
• Subjects: 686.2/2; Graphic design (Typography) -- Social aspects; Graphic design (Typography) -- History -- 21st century; Graphic arts -- Social aspects; Graphic arts -- History -- 21st century; Commercial art -- Social aspects; Commercial art -- History -- 21st century; DESIGN -- Graphic Arts -- Typography; Commercial art; Commercial art -- Social aspects; Graphic arts; Graphic arts -- Social aspects; Graphic design (Typography); Electronic books; Electronic books; History
• Languages: English
• ISBNs: 9781610583893; 1610583892
• Related ISBNs: 1610583892; 9781592537662; 1592537669
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.