Brand Bible : the complete guide to building, designing, and sustaining brands /: the complete guide to building, designing, and sustaining brands. (©2012)

• Record Type: Book
• Other Titles: Complete guide to building, designing, and sustaining brands
• Further Information: Note: Edited by Debbie Millman ; Rodrigo Corral Design.
• Other Names: Millman, Debbie
• Contents: Cover -- Title -- CONTENTS -- PART ONE: BUILDING BRANDS -- CHAPTER 01 MEANINGFUL MARKINGS AND THE GREAT LEAP FORWARD -- CHAPTER 02 FRUITS OF THE ELIZABETHAN ERA -- CHAPTER 03 POTTERâ€?S GOLD -- CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS -- CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS -- CHAPTER 06 BREAKING THE MOLD: COCO CHANEL, KRUEGER BEER, AND LACOSTE -- CHAPTER 07 THE GREATEST GENERATION OF BRANDS -- CHAPTER 08 THE EVOLUTION OF REVOLUTION -- CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURYCHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND -- PART TWO: SUSTAINING BRANDS -- CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation -- CHAPTER 13 CHOOSE ME: The Evolution of Branding Retail Environments -- CHAPTER 14 USE ME: The Evolution of Branding Appliances -- CHAPTER 15 PRETTY ON THE OUTSIDE: The Evolution of Branding Beauty -- CHAPTER 16 THIRST: The Evolution of Branding Beverages -- CHAPTER 17 UNPLUGGED: The Evolution of Branding Electronics CHAPTER 18 A BRAND CALLED YOU: The Evolution of Multimedia Brands and BeyondPART THREE: DESIGNING BRANDS -- CHAPTER 19 HOW TO BRAND A BOOK: Q & A with Rodrigo Corral, Rodrigo Corral Design -- CHAPTER 20 HOW TO BRAND A RESTAURANT: Q & A with Matteo Bologna, Mucca Design -- CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q & A with Christine Mau, Kimberly-Clark Company (Kleenex) -- CHAPTER 22 HOW TO BRAND USABILITY: Q & A with Dan Formosa, Smart Design (OXO) -- CHAPTER 23 HOW TO BRAND A HOTEL: Q & A with Scott Williams (Starwood Properties) CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q & A with Rob Wallace, Wallace Church (Lean Cuisine)CHAPTER 25 HOW TO BRAND A BEVERAGE: Q & A with Mike Bainbridge, Sterling Brands (Tropicana) -- CHAPTER 26 HOW TO BRAND A DEPARTMENT STORE: Q & A with Michael Bierut, Pentagram (Saks Fifth Avenue) -- CHAPTER 27 HOW TO BRAND A CITY: Q & A with Joyce Rutter Kaye, NYC & Company (New York City) -- CHAPTER 28 HOW TO BRAND A CULTURAL INSTITUTION: Q & A with Rob Giampietro, Project Projects (SALT) -- CHAPTER 29 HOW TO BRAND PRINT: Q & A with Gail Anderson, SpotCo (Various) CHAPTER 30 HOW TO BRAND A NONPROFIT: Q & A with Jennifer Kinon and Bobby C. Martin, Jr., OCD (Girl Scouts)CHAPTER 31 HOW TO BRAND A CORPORATION: Q & A with Steff Geissbuhler, C & G Partners (CBS) -- CHAPTER 32 HOW TO BRAND TELEVISION PROGRAMMING: Q & A with Kenna Kay, MTV Networks (TV Land) -- CHAPTER 33 HOW TO BRAND A BRANDING AGENCY: Q & A with Michael Ian Kaye, Mother (Mother) -- SOURCES -- REFERENCES AND FOOTNOTES -- DIRECTORY OF CONTRIBUTORS -- ABOUT THE EDITOR -- ACKNOWLEDGMENTS -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L
• Publisher Details: Beverly, Mass : Rockport Publishers
• Publication Date: 2012
• Copyright Date: 2012
• Extent: 1 online resource (312 pages), color illustrations
• Subjects: 658.8/27; Branding (Marketing); Brand name products; BUSINESS & ECONOMICS -- Advertising & Promotion; Brand name products; Branding (Marketing); Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610581981; 1610581989
• Related ISBNs: 9781592537266; 159253726X
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.