Brand Identity Essentials : 100 Principles for Designing Logos and Building Brands.: 100 Principles for Designing Logos and Building Brands. (2010)

• Record Type: Book
• Other Names: Budelmann, Kevin; Kim, Yang; Wozniak, Curt
• Contents: Cover -- Title -- Dedication -- Contents -- Introduction -- IMAGERY -- 1. Illustrative Logos -- 2. Visual Style -- 3. An Aesthetic Niche -- COLOR -- 4. Color Choices -- 5. Applied Color -- 6. Color Power -- DIMENSION -- 7. 3-D Logos -- 8. Physical Elements -- 9. A Sense of Place -- CONTRAST -- 10. Contrast in Composition -- 11. Contrasting Elements -- 12. Being Different -- SHAPE -- 13. Logo Shapes -- 14. Shape Patterns -- 15. Shape and Meaning -- SYMBOLS -- 16. Cultural Symbols -- 17. Symbol Vocabularies -- 18. Brands as Symbols -- TYPOGRAPHY -- 19. Monograms and Word Marks -- 20. Type Choices -- 21. Type and Meaning -- WRITING -- 22. Names and Taglines -- 23. Editorial Style -- 24. Voice -- STORY -- 25. Logos as Storytellers -- 26. Narrative Applications -- 27. Brand Stories -- ORDER -- 28. Logo Structure -- 29. Program Consistency -- 30. What Is "On Brand"? -- VARIATION -- 31. Logo Flexibility -- 32. Flexible Systems -- 33. Brands that Surprise -- PERSONALIZATION -- 34. Personal Logos -- 35. Inclusive Programs -- 36. My Brand -- PSYCHOLOGY -- 37. Marks and Meaning -- 38. Program Context -- 39. Brand Psychology -- PROCESS -- 40. Idea Generation -- 41. Prototyping -- 42. Strategic Foundations -- PRODUCTION -- 43. Production Methods -- 44. "Image" as a Verb -- 45. New Sources of Meaning -- DIGITAL IDENTITY -- 46. Pictures in Pixels -- 47. Building an Online Identity -- 48. Digital Brands -- TRENDS -- 49. Logo Trends -- 50. Popular Culture -- 51. Macro Trends -- SHORTCUTS -- 52. Do the Right Thing -- 53. Program Investments -- 54. Walk the Talk -- SOCIAL MEDIA -- 55. New Interactions -- 56. Social Innovation -- 57. Transparent Brands -- MULTIPLES -- 58. Ingredient Brands -- 59. Standards of Hierarchy -- 60. Managing Multiple Brands -- INTELLECTUAL PROPERTY -- 61. Trademarks -- 62. Trade Dress -- 63. Owning an Aesthetic -- DOCUMENTATION. 64. Logo Specs -- 65. Application Rules -- 66. Brand Bibles -- EVOLUTION -- 67. Logos Lifecycles -- 68. Planning for Change -- 69. Change Strategy -- COMPETITION -- 70. Dueling Logos -- 71. Programs That Stand Out -- 72. Competitive Landscape -- ORIGINALITY -- 73. Timelessness -- 74. Taking Chances -- 75. The Human Element -- WIT -- 76. Logos with a Sense of Humor -- 77. Fun with Programs -- 78. Funny Brands -- IDEALISM -- 79. Standing for Something -- 80. Building toward Something -- 81. Promising Something -- AUTHENTICITY -- 82. The Truth Comes Out -- 83. Authenticity Grows -- 84. Honesty Is Sustainable -- COMMITMENT -- 85. Stick with a Good Idea -- 86. Program Confidence -- 87. Decisive Brands -- STRATEGY -- 88. The Sign of a Promise -- 89. Customer Immersion -- 90. Positioning -- RESEARCH -- 91. Do Your Homework -- 92. Constraints and Opportunities -- 93. Know Your Customer -- TOUCHPOINTS -- 94. Experiencing the Logo -- 95. Connecting the Dots -- 96. Customer Experience Planning -- INSPIRATION -- 97. A Good Idea -- 98. Contextual Inspiration -- 99. 99% Perspiration -- SIMPLICITY -- 100. Keep It Simple -- Contributor Index -- Acknowledgments -- About People Design.
• Publisher Details: Osceola : Rockport Publishers
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (208 pages)
• Subjects: 741.6; Logos (Symbols); Industrial design coordination; Logos (Symbols) -- Design; Industrial design coordination; Logos (Symbols); Logos (Symbols) -- Design; Electronic books
• Languages: English
• ISBNs: 9781610580687; 1610580680
• Related ISBNs: 9781592535781
• Notes: Note: Publisher supplied metadata and other sources.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.