Advertising and Promotion. (2021)
- Record Type:
- Book
- Title:
- Advertising and Promotion. (2021)
- Main Title:
- Advertising and Promotion
- Further Information:
- Note: Chris Hackley, Rungpaka Amy Hackley.
- Authors:
- Hackley, Chris
Hackley, Rungpaka Amy - Contents:
- Chapter 1: Advertising and Promotion in the Post Digital Era; Chapter 2: Advertising Theory; Chapter 3: Advertising and Brands; Chapter 4: The Creative Advertising Agency; Chapter 5: Strategy and Creativity; Chapter 6: Media and Audience Planning; Chapter 7: Social Media Advertising; Chapter 8: Digital Advertising: Search and Content; Chapter 9: Non-advertising Promotion; Chapter 10: Global Advertising Strategy; Chapter 11: Brands on the Defensive: Ethics and Regulation for Advertising; Chapter 12: Advertising Research;
- Edition:
- 5th
- Publisher Details:
- London : SAGE Publications Ltd
- Publication Date:
- 2021
- Extent:
- 1 online resource (424 pages)
- Languages:
- English
- ISBNs:
- 9781529756159
1529756154 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.584974
- Ingest File:
- 04_047.xml