Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour /: examining the effect of mood on consumer behaviour. (2021)

• Record Type: Book
• Further Information: Note: Giovanni Mattia, Alessio Di Leo, Ludovica Principato.
• Authors: Mattia, Giovanni; Di Leo, Alessio; Principato, Ludovica
• Contents: 1. Introduction.2. The impulse buying.3. The cognitive dissonance.4. The affect state.5. Measuring the constructs of impulse buying, cognitive dissonance and affect state.6. On-line consumer behavior and technology acceptance models.7. Drivers for on-line impulse purchases of highly symbolic products.8. Pc-based versus mobile-based on-line shopping.9. Millennials and on-line shopping: the case of smartphones.10. The study.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8342; Consumer behavior; Teleshopping -- Psychological aspects; Cognitive dissonance
• Languages: English
• ISBNs: 9783030659233
• Related ISBNs: 9783030659226
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.