Marketing Green Buildings : Guide for Engineering, Construction and Architecture /: Guide for Engineering, Construction and Architecture. (2020)

• Record Type: Book
• Further Information: Note: Jerry Yudelson.
• Authors: Yudelson, Jerry
• Contents: Introduction. Today's Green Building Market. Industry Growth to Date. Forecasting Demand for Green Buildings. The Business Case for Green Buildings. Experiences of Green Marketing. Vertical Markets for Green Buildings. Demand for Green Building Measures. Understanding Marketing Strategies. Understanding Segmentation, Targeting, Positioning & Differentiation. Selling Green Buildings. Marketing Green Developments. Looking to the Future: Sustainable Engineering Design. Marketing Services for LEED-EB Projects. Marketing Services for LEED CI Projects. Marketing Services for Future LEED Products. The Role of the Professional Engineering Energy Star®. Forecasts of Demand for LEED Projects. The People Problem in Marketing Professional Services. Appendix, Index.
• Edition: 1st
• Publisher Details: River Publishers
• Publication Date: 2020
• Extent: 1 online resource (176 pages)
• Languages: English
• ISBNs: 9788770222556
• Related ISBNs: 877022255X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.