Research perspectives on social media influencers and their followers. (2021)

• Record Type: Book
• Further Information: Note: Edited by Brandi Watkins.
• Editors: Watkins, Brandi
• Contents: Acknowledgments List of Figures and Tables Introduction <span style="font-style:italic;">Brandi Watkins, Ph.D. <span style="font-style:italic;"> Chapter 1: The Science of Social Media Influencer Marketing <span style="font-style:italic;">Kelli S. Burns, Ph.D. Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication <span style="font-style:italic;">Alison N. Novak, Ph.D. Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media Influencer <span style="font-style:italic;">Elizabeth B. Jones, Ph.D. <span style="font-style:italic;">Sydney O. Scheller <span style="font-style:italic;">Nathan Vick <span style="font-style:italic;"> Chapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry <span style="font-style:italic;">Carolyn Kim, Ph.D., APR <span style="font-style:italic;">Karen Freberg, Ph.D. <span style="font-style:italic;">Mitchell Friedman, Ed.D., APR <span style="font-style:italic;">Amanda J. Weed, Ph.D., APR <span style="font-style:italic;"> Chapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements <span style="font-style:italic;">Wangari Njathi <span style="font-style:italic;">Nicole M. Lee, Ph.D. <span style="font-style:italic;"> Chapter 6: It’s a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics’ Attitudes About, and Behaviors Regarding, Insulin Pump Therapy <span style="font-style:italic;">Corey Jay Liberman, Ph.D. <span style="font-style:italic;"> Chapter 7: You “Can’t Put Concealer on This One”: Crisis Management in an Influencer Context <span style="font-style:italic;">Chelsea Woods, Ph.D. <span style="font-style:italic;"> Chapter 8: Ethical Responsibilities for Social Media Influencers <span style="font-style:italic;">Jenn Burleson Mackay, Ph.D. <span style="font-style:italic;"> Chapter 9: The Case of Dina Tokio: Using Symbolic Theory to Understand the Backlash <span style="font-style:italic;">JoAnna Boudreaux <span style="font-style:italic;"> Chapter 10: Connecting via Social Media for Weight Loss: An Exploration of Social Media Influencers in a Weight Loss Community <span style="font-style:italic;">Carrie S. Trimble, Ph.D. <span style="font-style:italic;">Nancy J. Curtin, Ph.D. Chapter 11: Influenced by My Lifestyle Net Idols (#Contentcreators): Exploring the Relationships between Thai Net Idols and Followers <span style="font-style:italic;">Vimviriya Limkangvanmongkol, Ph.D. <span style="font-style:italic;"> About the Contributors
• Publisher Details: Lanham : Lexington Books
• Publication Date: 2021
• Extent: 1 online resource, illustrations
• Subjects: 302.30285; Online social networks; Social media -- Influence; Social influence
• Languages: English
• ISBNs: 9781793613653
• Related ISBNs: 9781793613646
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.