The YouTube formula : how anyone can unlock the algorithm to drive views, build an audience, and grow revenue /: how anyone can unlock the algorithm to drive views, build an audience, and grow revenue. (2021)

• Record Type: Book
• Further Information: Note: Derral Eves.
• Authors: Eves, Derral
• Contents: Dedication vii Foreword xiii Introduction xix Part I The Platform 1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3 2 The YouTube Ecosystem 9 3 The YouTube AI: A Deep Learning Machine 21 4 The Algorithm Breakdown 27 Part II The Opportunity 5 Why Most YouTube Channels Fail to Succeed 41 6 Make Money Partnering with YouTube 57 7 Use Your Influence to Generate Big Money 75 8 The Real Power of Your Influence: Making a Difference 87 9 How Businesses Extend Their Reach and Drive Revenue 95 Part III The YouTube Formula 10 The Data-Driven, Human-Centered Formula 115 11 Identify Your Audience 127 12 Recon and Research 143 13 Content Is King 153 14 Feedback Is Queen 169 15 Title and Thumbnail: Success Starts with a Click 183 16 Engaging Viewers’ Attention So They Watch More 211 17 Creating a YouTube Content Strategy 223 18 Building a Community around Your Content 251 19 Optimizing, Launching, and Promoting Your Video 269 20 Tweaking Your Content 283 21 Try, Fail, Analyze, Adjust: Your YouTube Success 295 Appendix: Free YouTube Formula Bonus Companion Course 301 About the Author 303 This Is Not Your Normal Acknowledgement 305 Index 307
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 006.7; Internet videos
• Languages: English
• ISBNs: 9781119716037
• Related ISBNs: 9781119716044
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.