The new chameleons : how to connect with consumers who defy categorization /: how to connect with consumers who defy categorization. (2021)

• Record Type: Book
• Further Information: Note: Michael R. Solomon.
• Authors: Solomon, Michael R
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Chapter - 01: The Consumer that Defies Us Vs. Them; Chapter - 02: The Consumer that Defies Me vs. We; Chapter - 03: The Consumer that Defies Offline vs. Online; Chapter - 04: The Consumer that Defies Producing vs. Owning; Chapter - 05: The Consumer that Defies Male vs. Female; Chapter - 06: The Consumer that Defies Work vs. Play; Chapter - 07: The Consumer that Defies Body vs. Belongings; Chapter - 08: The Consumer that Defies Humans vs. Computers; Chapter - 09: The Consumer that Defies Arts vs. Crafts; Chapter - 10: The Consumer that Defies Editorial vs. Commercial; Chapter - 11: Conclusion--Then vs. Now
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.8342; Consumers -- Psychology; Marketing -- Psychological aspects; Consumers -- Decision making; Consumer relations; Consumer behavior
• Languages: English
• ISBNs: 9781398600058
• Related ISBNs: 9781398600065; 9781398600041
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.