The new Generation Z in Asia : dynamics, differences, digitalization /: dynamics, differences, digitalization. (2020)

• Record Type: Book
• Further Information: Note: Edited by Elodie Gentina, Emma Parry.
• Editors: Gentina, Elodie; Parry, Emma
• Contents: PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1. Generation Z in Asia: A Research Agenda Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA Chapter 2. Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang Chapter 3. Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan Chapter 4. Generation Z in Japan: Raised in Anxiety Mototaka Sakashita Chapter 5. Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA Chapter 6. Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur Chapter 7. Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA Chapter 8. Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia Chapter 9. Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen Chapter 10. Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry.
• Publisher Details: Bingley : Emerald Publishing
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 305.23095; Generation Z -- Asia; Generation Z; Asia; Electronic books
• Languages: English
• ISBNs: 9781800432222; 1800432224; 9781800432208; 1800432208
• Related ISBNs: 1800432216; 9781800432215
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on October 28, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.