Digital entertainment : the next evolution in service sector /: the next evolution in service sector. (2021)

• Record Type: Book
• Further Information: Note: Edited by Subhankar Das, Saikat Gochhait.
• Editors: Das, Subhankar, 1981-; Gochhait, Saikat, 1974-
• Contents: Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment Chapter 5: Entertainment in Era of Ai, Big Data & Iot Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness Chapter 7: Multivariate Testing Remarketing & Adwords Chapter 8: The Dynamic Rise of Digital Brands' Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.231; Digital media -- Management; Home entertainment industry -- Management; Electronic games industry -- Management
• Languages: English
• ISBNs: 9789811597244
• Related ISBNs: 9789811597237
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.