Celebrity and the American political process : integrated marketing communication /: integrated marketing communication. (2020)

• Record Type: Book
• Further Information: Note: Jennifer Brubaker.
• Authors: Brubaker, Jennifer, 1976-
• Contents: Introduction ; Part I ; Chapter 1: Integrated Marketing Communication; Chapter 2: Persuasion: Source Effects; Chapter 3: Persuasion: Receiver Effects ; Part II; ; Chapter 4: History of Celebrities and Politics; Chapter 5: Election 2016: The Celebrity Election; Chapter 6: Celebrities Post-2016: Everyone is “Woke” Epilogue: As 2020 approaches… Appendix A: “It Doesn’t Affect My Vote:” A study of third-person effects of celebrity endorsements in the 2004, 2008 and 2012 elections About the Author
• Publisher Details: Lanham : Lexington Books
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 324.730973; Communication in politics -- United States; Advertising, Political -- United States; Endorsements in advertising -- Political aspects -- United States; Celebrities -- Political activity -- United States
• Languages: English
• ISBNs: 9781498579735
• Related ISBNs: 9781498579728
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.