An introduction to public relations -- Historical contexts and practices -- Ethics and the law -- Diversity and inclusion -- Research and evidence-based practices -- Branding -- Writing -- Strategic campaigns -- Audience and relationship management -- Creative content -- Management and business acumen -- Measurement and evaluation -- Careers -- Specializations -- The future.
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.