Imperial persuaders : images of Africa and Asia in British advertising /: images of Africa and Asia in British advertising. (2017)

• Record Type: Book
• Further Information: Note: Anandi Ramamurthy.
• Other Names: Ramamurthy, Anandi
• Contents: Advertizing and colonial discourse -- Soap advertising, the trader as civiliser and the scramble for Africa -- Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- Tea advertising and its idealogical support for vertical control over production -- The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- Corporate advertising, decolonisation and the transition to neo-colonialisim.
• Publisher Details: Manchester : Manchester University Press
• Publication Date: 2017
• Extent: 1 online resource (256 pages)
• Subjects: 659.10941; Stereotypes (Social psychology) in advertising -- Great Britain -- History; British colonies; Public opinion; Stereotypes (Social psychology) in advertising; Afrikabild; Asienbild; Kolonie; Stereotyp; Werbung; Reclame; Stereotypen; Aziaten; Afrikanen; Kolonialisme; Great Britain -- Colonies -- Public opinion; Great Britain; Großbritannien; History
• Languages: English
• ISBNs: 9781526118578; 1526118572
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.