Consumer behaviour and social network sites : the impact of negative word of mouth /: the impact of negative word of mouth. (2020)
- Record Type:
- Book
- Title:
- Consumer behaviour and social network sites : the impact of negative word of mouth /: the impact of negative word of mouth. (2020)
- Main Title:
- Consumer behaviour and social network sites : the impact of negative word of mouth
- Further Information:
- Note: Sarah Zaraket.
- Authors:
- Zaraket, Sarah
- Contents:
- Introduction 1. Once upon a word… 2. … social media amplified the voice for WOM 3. People started talking negatively about brands on SNS… 4. … this impacted other consumer’s reactions 5. So how can you deal with NSWOM? Conclusion
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.8342
Consumer behavior
Online social networks -- Economic aspects
Word-of-mouth advertising
Consumer complaints - Languages:
- English
- ISBNs:
- 9781000327625
9781000327601
9781000327618
9781003081272 - Related ISBNs:
- 9780367532833
- Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.565823
- Ingest File:
- 03_196.xml