Social media campaigns : strategies for public relations and marketing /: strategies for public relations and marketing. (2020)

Record Type:
Book
Title:
Social media campaigns : strategies for public relations and marketing /: strategies for public relations and marketing. (2020)
Main Title:
Social media campaigns : strategies for public relations and marketing
Further Information:
Note: Carolyn Mae Kim.
Authors:
Kim, Carolyn Mae
Contents:
1. Introduction 2. Listening 3. Strategic Design 4. Creative Engagement 5. Implementation & Monitoring 6. Evaluation
Edition:
Second edition
Publisher Details:
London : Routledge
Publication Date:
2020
Extent:
1 online resource, illustrations (black and white)
Subjects:
658.872
Internet in public relations
Internet marketing
Social media
Languages:
English
ISBNs:
9781000290646
9781000290608
9781000290622
9781003020196
Related ISBNs:
9780367896294
9780367896201
Notes:
Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.578941
Ingest File:
04_035.xml