Managing the cultural business : avoiding mistakes, finding success /: avoiding mistakes, finding success. (2020)

• Record Type: Book
• Further Information: Note: Edited by Michela Addis, Andrea Rurale.
• Editors: Addis, Michela; Rurale, Andrea
• Contents: 1. A Call to Revise Cultural Business Management (Michela Addis & Andrea Rurale) 2. Cultural Business Models: The Mistake of Obsoletion (Piergiacomo Mion Dalle Carbonare & Marek Prokůpek) 3. Strategic Thinking in the Arts: The Mistake of the Missing Strategy (Finola Kerrigan & Mikkel Draebye) 4. Agile Management in the Arts: The Mistake of Over-Improvisation (David Bardolet & Rashmi Dhanwani) 5. Arts Performance Measurement: The Mistake of Mis-Measured Performance (Francesca Lecci & Jaime Ruiz-Gutierrez) 6. Data Analysis and the Arts: The Mistake of Ignoring the Numbers (Guy Morrow & Stefania Borghini) 7. Understanding the Arts Customer: The Mistake of Ignoring Customer Experience (Antonella Carù & Manuel Cuadrado-García) 8. Segmenting for Arts Marketing: The Mistake of Adopting Useless Criteria (Rita Kottasz & Stefano Prestini) 9. Strategic Fundraising in the Arts: The Mistake of Selling (Alex Turrini & Zannie Voss) 10. Corporate Communication and the Arts: The Mistake of not engaging (Giulia Miniero & Christian Holst) 11. Economic Impact and the Arts: The Mistake of Narrow Thinking (Victoria Ateca Amestoy & Francesca Casalini)
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 700.68; Cultural industries -- Management; Arts -- Management
• Languages: English
• ISBNs: 9781000225310; 9781000225297; 9781000225303; 9781003022459
• Related ISBNs: 9780367900786; 9780367821319
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.