Strategic writing : multimedia writing for public relations, advertising and more /: multimedia writing for public relations, advertising and more. (2020)

• Record Type: Book
• Further Information: Note: Charles Marsh, David W. Guth, Bonnie Poovey Short.
• Authors: Marsh, Charles, 1955-; Guth, David; Short, Bonnie Poovey
• Contents: Introduction: How This Book Works SECTION 1 Strategic Writing 1A: Introduction to Strategic Writing 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Writing for the Ears 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing 1J: Diversity and Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing 1M: Jobs in Strategic Writing SECTION 2 Strategic Writing in Public Relations 2A: Introduction to Public Relations 2B: Social Media in Public Relations 2C: Microblogs and Status Updates 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Release Guidelines 2H: Announcement News Releases 2I: Feature News Releases 2J: Promotional News Releases 2K: Media Advisories 2L: Pitches 2M: Video News Releases and Direct-to-Audience Videos 2N: Digital Newsrooms and Media Kits 2O: Backgrounders 2P: Fact Sheets 2Q: Photo Opportunity Advisories 2R: Newsletter and Magazine Stories 2S: Annual Reports 2T: Speeches SECTION 3 Strategic Writing in Advertising 3A: Introduction to Advertising 3B: Social Media in Advertising 3C: Strategic Message Planners 3D: Creative Briefs 3E: Print Promotions 3F: Audio Advertisements 3G: Video Advertisements 3H: Digital Advertisements 3I: Radio and TV Promotions 3J: Public Service Announcements SECTION 4 Strategic Writing in Sales and Marketing 4A: Introduction to Sales and Marketing 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Social Media Calendars 4E: Proposals and Marketing Communication Plans 4F: Mobile Messages 4G: Sales Messages and E-Blasts 4H: Fundraising Messages and E-Blasts 4I: Brochures SECTION 5 Strategic Writing in Business Communication 5A: Introduction to Business Communication 5B: Social Media in Business Communication 5C: Business Correspondence 5D: Good-News Correspondence 5E: Bad-News Correspondence 5F: Job-Request Correspondence 5G: Résumés 5H: Memoranda 5I: Business Reports Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations
• Edition: Fifth edition
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 808.06665; Business writing; Press releases; Advertising copy; Report writing; English language -- Rhetoric
• Languages: English
• ISBNs: 9781000258448; 9781000258363; 9781000258400; 9781003019701
• Related ISBNs: 9780367895396; 9780367895402
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.