Essentials of pricing analytics : tools and implementation with Excel /: tools and implementation with Excel. (2020)
- Record Type:
- Book
- Title:
- Essentials of pricing analytics : tools and implementation with Excel /: tools and implementation with Excel. (2020)
- Main Title:
- Essentials of pricing analytics : tools and implementation with Excel
- Further Information:
- Note: Erik Haugom.
- Authors:
- Haugom, Erik, 1982-
- Contents:
- 1. Introduction 2. Fundamentals of price theory 3. Segmentation and price differentiation 4. Break-even analysis 5. Price sensitivity and willingness-to-pay 6. Empirical estimations of price-response functions 7. Price optimization 8. Case study: Optimal prices of movie theatre tickets 9. Markdown optimization 10. The hedonic pricing model 11. Revenue Management 12. Big Data and pricing analytics 13. Monte Carlo simulation for pricing decisions 14. Conjoint analysis for pricing decisions 15. Acceptance, ethics and the law
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.8160285554
Pricing -- Computer programs
Electronic spreadsheets -- Computer programs - Languages:
- English
- ISBNs:
- 9781000228083
9781000227598
9781000227758
9780429345319 - Related ISBNs:
- 9780367363222
9780367363239 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.566984
- Ingest File:
- 03_198.xml