Essentials of pricing analytics : tools and implementation with Excel /: tools and implementation with Excel. (2020)

• Record Type: Book
• Further Information: Note: Erik Haugom.
• Authors: Haugom, Erik, 1982-
• Contents: 1. Introduction 2. Fundamentals of price theory 3. Segmentation and price differentiation 4. Break-even analysis 5. Price sensitivity and willingness-to-pay 6. Empirical estimations of price-response functions 7. Price optimization 8. Case study: Optimal prices of movie theatre tickets 9. Markdown optimization 10. The hedonic pricing model 11. Revenue Management 12. Big Data and pricing analytics 13. Monte Carlo simulation for pricing decisions 14. Conjoint analysis for pricing decisions 15. Acceptance, ethics and the law
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8160285554; Pricing -- Computer programs; Electronic spreadsheets -- Computer programs
• Languages: English
• ISBNs: 9781000228083; 9781000227598; 9781000227758; 9780429345319
• Related ISBNs: 9780367363222; 9780367363239
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.