Marketing and designing the tourist experience. (2013)

• Record Type: Book
• Further Information: Note: Isabelle Frochot and Wided Batat.
• Authors: Frochot, Isabelle; Batat, Wided
• Contents: Introduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index.
• Publisher Details: Oxford : Goodfellow Publishers Limited
• Publication Date: 2013
• Extent: 1 online resource (viii, 218 pages :), illustrations
• Subjects: 910.688; Place marketing; Tourism -- Marketing; Tourism -- Management; Place marketing; Tourism -- Management; Tourism -- Marketing; Electronic books
• Languages: English
• ISBNs: 1908999470; 9781908999474
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.