Business marketing face to face : the theory and practice of B2B /: the theory and practice of B2B. (2012)

• Record Type: Book
• Further Information: Note: Chris Fill & Scot McKee.
• Other Names: Fill, Chris; McKee, Scot
• Contents: 1. An introduction to business marketing -- 2. Business products and services -- 3. Organisational buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6. Marketing channels -- 7. Supply chains, channel structures and networks -- 8. Managing B2B relationships -- 9. Principles of business marketing communications -- 10. The business marketing communication mix -- 11. Personal selling and key account management.
• Publisher Details: Oxford : Goodfellow Publishers Ltd
• Publication Date: 2012
• Extent: 1 online resource, illustrations
• Subjects: 658.8/04; Industrial marketing; Industrial marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781906884550; 1906884552; 9781906884550; 1906884544; 9781906884543; 9781906884697; 1906884692
• Related ISBNs: 9781906884543
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.