Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy /: The Role of Cultural Intelligence in Creative Strategy. (2020)

• Record Type: Book
• Further Information: Note: Thomaï Serdari.
• Authors: Serdari, Thomaï
• Contents: Part I. Background of Luxury Fashion as a Field of Material Culture 1. Defining Fashion, Luxury, and Luxury Fashion 2. Established Methods of classifying Luxury Fashion Brands 3. A New Method for the Classification of Luxury Fashion Brands Part II. Production and Consumption of Luxury Fashion 4. The Producers of 'Newness' in Luxury Fashion 5. What Do We Really Consume through Luxury Fashion? 6. How Do We Consume Luxury Fashion? Part III. Cultural Intelligence and Creativity 7. A Close Look at Cultural Intelligence 8. Tim Morton's Theory of Hyperobjects 9. Luxury Fashion Products Addressing Cultural Changes 10. Luxury Marketing Strategies Based on Cultural Intelligence Part IV. The Future of Luxury Fashion 11. Conclusions.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (191 pages)
• Subjects: Business; Management science; Luxury goods industry; Branding (Marketing); Leadership; Business & Economics -- Marketing -- General; Business & Economics -- Management; Sales & marketing; Business strategy; Business & Economics -- Industries -- General; Manufacturing industries
• Languages: English
• ISBNs: 9783030453015
• Related ISBNs: 9783030453008
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.