Making posters. (2020)

• Record Type: Book
• Further Information: Note: Scott Laserow and Natalia Delgado.
• Authors: Laserow, Scott; Delgado, Natalia (Delgado Avila)
• Contents: · Introduction· Chapter 1: What is a Poster?o Theoretical descriptiono Historic timeline · Chapter 2: Conceptualizingo Research o Brainstormingo Know your messageo Know your audience· Chapter 3: Grabbing Attentiono Disruptiono Engaging the audienceo Scale, color & contrast · Chapter 4: Executiono Image-makingo Hierarchyo Type as imageo Composition­o Aesthetico Making mistakes · Chapter 5: Poster that Tell Storieso Creating your storyo Structuring your storyo Telling your story with typeo Telling your story with coloro Telling your story with multiple narrativeso Telling your story with a single image narrative · Chapter 6: Poster Typeso Posters that entertaino Posters that persuadeo Posters that promoteo Posters that seduceo Posters that sell · Chapter 7: The Transformation of the Postero Animated posterso Interactive posters for the screeno New materials and techniqueso The future of the poster · Bibliography· Index· Glossary.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2020
• Extent: 1 online resource, illustrations (colour)
• Subjects: 741.674; Posters -- Design
• Languages: English
• ISBNs: 9781350090163; 9781350090170
• Related ISBNs: 9781350090156
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.