Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /: the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand. (2020)

• Record Type: Book
• Further Information: Note: Carmen Spano.
• Authors: Spano, Carmen
• Contents: 1. Introduction; 2. Rethinking Audiences in a Trans-Media, Transnational Age; 3. National Audiences and Consumption Trends in Nondominant Media Markets; 4. The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem; 5. Trans- Media Storytelling and Fans’ Modes of Engagement: An Overview; Appendix I: Survey Questions; Appendix II: Focus Group Topics; Bibliography; Index.
• Edition: 1st
• Publisher Details: London : Anthem Press
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 302.2345; Television viewers -- Italy; Fans (Persons) -- Italy; Television viewers -- New Zealand; Fans (Persons) -- New Zealand; User-generated content; Social media
• Languages: English
• ISBNs: 9781785275166; 9781785275159
• Related ISBNs: 9781785275142
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.