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The business of aspiration : how social, cultural, and environmental capital transforms brands /: how social, cultural, and environmental capital transforms brands. (2020)
Record Type:
Book
Title:
The business of aspiration : how social, cultural, and environmental capital transforms brands /: how social, cultural, and environmental capital transforms brands. (2020)
Main Title:
The business of aspiration : how social, cultural, and environmental capital transforms brands
Introduction: The Modern Aspiration Economy 1. To Hack Growth, Brands Have to Hack Culture First 2. Three Models of Social Influence 3. Why Taste Communities are the Future of Marketing 4. Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design 5. The 4Cs: Brand Strategy Meets Aspiration Economy Conclusion: Coronavirus Killed the Modern Aspiration Economy. What Comes Next?
Note: Includes bibliographical references and index. Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.