Search engine optimization and marketing : a recipe for success in digital marketing /: a recipe for success in digital marketing. (2020)

• Record Type: Book
• Further Information: Note: Subhankar Das.
• Authors: Das, Subhankar, 1981-
• Contents: 1. Introduction to CMS, SEO, SEM, and Attribution Modeling 2. Website Basics and Development. 3. On-Page Optimization 4. Link Building and Setup 5. Concept of Off-Page SEO 6. Search Engine Algorithm and Search Engine Marketing 7. Multivariate Testing Remarketing and AdWords
• Edition: 1st
• Publisher Details: Boca Raton : Chapman & Hall/CRC
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.872; Internet marketing; Internet searching; Web search engines; Web sites -- Design
• Languages: English
• ISBNs: 9781000192674; 9781000192612; 9781000192643; 9780429298509
• Related ISBNs: 9780367278786
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.