Building a wellness business that lasts : how to make a great living doing what you love /: how to make a great living doing what you love. (2020)

• Record Type: Book
• Further Information: Note: Rick Stollmeyer.
• Authors: Stollmeyer, Rick
• Contents: Introduction This Book is For You The COVID-19 Thunderbolt Mindbody and Me PART I – UNDERSTAND OUR INDUSTRY (9200 words) Chapter 1 – Making a Living in Wellness – The Hero’s Journey Chapter 2 – The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs Chapter 3 – The Generational Lens Chapter 4 – The Future of Wellness in a post-COVID World PART II – PREPARE YOURSELF FOR A HERO’S JOURNEY (11, 100 words) Chapter 5 – First Things First – Identify What You Love, Get Certified and Work in the Industry Chapter 6 – Five Essential Traits of Wellness Entrepreneurs Chapter 7 – Five Financial Metrics Every Entrepreneur Must Know Chapter 8 – Embracing the Holy Grail – Sustained Profitability and Value Creation PART III – CONCEIVE YOUR BUSINESS (11, 400 words) Chapter 9 – Choose Your Brain Trust – Your Mentor, Attorney and Accountant Chapter 10 – Define Your Target Market Chapter 11 – Evaluate Retail vs. Home Delivery and Virtual Delivery Options Chapter 12 – Lay Your Foundation with Competitive Advantage PART IV – PLAN YOUR BUSINESS (13, 000 words) Chapter 13 – Create a Vibrant Culture with Purpose and Core Values Chapter 14 – Design Your Role Through Motivation and Time Horizon Chapter 15 – Select the Right Technology Platform and Build Your Website Chapter 16 – Assemble Your Business Plan PART V – LAUNCH YOUR BUSINESS (9500 words) Chapter 17 – Secure Your Financing Chapter 18 – Practice Effective Leadership Chapter 19 – Grow Your Business with Marketing that Works PART VI – KEEP YOUR CUP FULL (2200 words) Chapter 20 – Staying Well as a Wellness Entrepreneur Appendix: Resources for Wellness Professionals and Entrepreneurs Acknowledgments About the Author Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 338.47613; Service industries; Well-being -- Economic aspects; Entrepreneurship; Success in business
• Languages: English
• ISBNs: 9781119679141; 9781119679158
• Related ISBNs: 9781119679066
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.