Internal marketing : theories, perspectives and stakeholders /: theories, perspectives and stakeholders. (2020)

• Record Type: Book
• Further Information: Note: David M. Brown.
• Authors: Brown, David Michael, 1950-
• Contents: 1. Introduction to Internal Marketing 2. Internal Marketing: the theoretical exploration 3. Selected theoretical evolutions beyond Internal Marketing 4. Dyadic perspectives: how Channel Management theories can inform our understanding of Internal Marketing 5. The dark side of Internal Marketing: Internal Demarketing 6. Conclusion: the future of Internal Marketing
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.872; Marketing -- Management; Marketing channels; Branding (Marketing); Communication in organizations
• Languages: English
• ISBNs: 9781000214307; 9781000214222; 9781000214260; 9781003081326
• Related ISBNs: 9780367532925
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.