Strategic communications in Russia : public relations and advertising /: public relations and advertising. (2020)

• Record Type: Book
• Further Information: Note: Edited by Katerina Tsetsura and Dean Kruckeberg.
• Editors: Tsetsura, Katerina; Kruckeberg, Dean
• Contents: PART I: Views on strategic communication(s) in Russia 1: What is (are) strategic communications in Russia? 2: Russian strategic communications on the global stage PART II: Examining the historical and contemporary development of communication(s) in Russia 3: The forms and shapes of today’s communication as a field, as a discipline, and as a social institution in Russia: Communication development as a result of society’s modernization 4: The history of the development of public relations as an institutionalized field and as a discipline in the post-Soviet space PART III: The academic and professional development of strategic communications in Russia: Examining current and future challenges 5: The Russian Professional Public Relations Standard 6: Modern scientific knowledge of public relations and its objective-subjective field 7: Modern Russian legislation and regulation in advertising and advertising trends 8: Understanding advertising in modern Russia: Role, functions, and problems PART IV: Examples of current studies in Russian communication(s) 9: Media relations in contemporary Russia: Media catching 10: Social media and Russian society 11: How advertising agencies are transforming: View from Russia 12: Hybridity of crisis communication professional discourse in Russia 13: Communication and health knowledge production in contemporary Russia from institutional structures to intuitive ecosystems PART V: Conclusion: The future of communication(s) in Russia 14: The future of Russia’s strategic communications: An effects-based approach 15: Conclusion: What is next for strategic communication(s) in Russia? Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.0947; Public relations -- Russia (Federation); Advertising -- Russia (Federation); Strategic planning -- Russia (Federation)
• Languages: English
• ISBNs: 9781000173956; 9781000173918; 9781000173932; 9781003018926
• Related ISBNs: 9780367893927
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.