Destination marketing : essentials /: essentials. (2020)

• Record Type: Book
• Further Information: Note: Steven Pike.
• Authors: Pike, Steven
• Contents: 1. The study of destination marketing 2. The Destination Marketing Organisation (DMO) and destination competitiveness 3. Destination Marketing Organisation (DMO) funding and governance 4. Co-operating to compete 5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism 6. Destination marketing strategy framework 7. Destination brand identity 8. Destination image 9. Destination brand positioning 10. Destination marketing communications 11. Destination marketing organisation (DMO) public relations and publicity seeking 12. The destination marketing organisation (DMO) and social media 13. The destination marketing organisation (DMO) and the travel trade 14. Destination marketing performance measurement
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 338.47910688; Place marketing; Tourism -- Marketing
• Languages: English
• ISBNs: 9781000200935; 9781000200751; 9781000200843; 9781003032205
• Related ISBNs: 9780367469535; 9780367469542
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.