Handbook of entrepreneurship and marketing. (2020)

• Record Type: Book
• Further Information: Note: Edited by Ian Fillis and Nick Telford.
• Editors: Fillis, Ian; Telford, Nick
• Contents: Part I: Introduction and setting the scene -- 1. Introduction to the edward elgar research handbook of entrepreneurial marketing (em) / Ian Fillis and Nicholas Telford -- 2. Dante leave Homer without it: On epics, umbras and authorpreneurs / Stephen Brown and Anthony Patterson. -- Part II: Sme strategy and networking -- 3. Sme marketing networking / Audrey Gilmore -- 4. Entrepreneurial marketing and networks -- the interactional dynamics of entrepreneur and network management / Briga Hynes and Maria Kelly -- 5. Entrepreneurial marketing strategy, orientations and networks / Rosalind Jones and Mari Suoranta -- 6. Strategy in small firms / Darryl Cummins -- Part III: Contemporary developments in entrepreneurial marketing practice -- 7. The use of crowdfunding by environmental entrepreneurs: Is it all about cash? / Suzanne Mawson and Christopher Ball -- 8. The wicked problem of social media and entrepreneurial marketing / Brian Jones -- 9. Capturing the spirit of social entrepreneurship: From a mother to another / Elaine Ritch and Anne M.J. Smith -- 10. Far from a madding crowd: Crowdfunding possibilities and pitfalls / Elaine Ramsey, Emer Gallagher, Andrew Kincaid and Sharon Loane -- 11. Operating at the margins of illegal entrepreneurial markets: Situating 'rogue shopkeepers' at the SME and criminal interface / Robert Smith and Liz Frondigoun -- 12. Rapidly internationalising small firms: Are human resources the missing part of the puzzle? Towards an understanding of the implications for international entrepreneurship (IE) research and practice / Sharon Loane and Trevor Morrow -- Part IV: Innovative approaches to understanding entrepreneurial marketing / 13. The Use of a Narrative Methodology in Small Firm Research / Jonathan H. Deacon and Elizabeth Lloyd-Parkes -- 14. Aesthetic leadership in the small firm / Ian Fillis and Jonathan E. Schroeder -- 15. Serendipity, effectuation, entrepreneurial marketing and fast growth entrepreneurial firms / Saeed Mirvahedi and Sussie C. Morrish -- 16. Entrepreneurial marketing and the 4s model: Strategy, serendipity, storytelling, software / Kaye Nightingale and Zubin Sethna -- 17. Mindful entrepreneurial marketing for small and medium enterprises / Ahmet Bayraktar, Emine Erdogan, Can Uslay and Olivia F. Lee -- 18. 'I just hate selling myself': The challenges of selling for the owner manager (OM) and soloist / Peter J. Fraser and Iain S. Fraser -- 19. Entrepreneurship, marketing and the multicultural: The case of a European Union erasmus+ project / Nicholas Telford and Veronika Gustafsson -- Part V: Entrepreneurial marketing and the arts and cultural industries -- 20. Entrepreneurship and marketing in the film industry / Finola Kerrigan, Ngan (Emily) Luong and Roger Shannon. -- 21. Institutionalizing entrepreneurs -- the case of Brazil's forum for cultural rights / Victoria L. Rodner and Pieter Tjabbes -- 22. Dark magi: Tales of improvisation, transposition and intellectual cross-pollinations / Noel Dennis and Michael Macauley -- 23. The role of effectuation and entrepreneurial marketing in the creation of a new art venture / Kim Lehman, Ian Fillis and Morgan P. Miles -- 24. Blockbusters and entrepreneurial marketing: Critics' perspectives on meaning making / Ruth Rentschler -- 25. International entrepreneurial marketing in the publishing industry / Rachel Noorda -- 26. Entrepreneurial marketing in the context of strategic management/marketing of arts organizations / Theresa A. Kirchner, John B. Ford and Sandra Mottner -- 27. Lucky breaks: Unpicking the intersectionalities at play in artistic careers / Chloe Preece and Nicholas Telford -- Part VI: Concluding thoughts -- 28. Handbook of entrepreneurship and marketing: Concluding discussion and future directions / Nicholas Telford and Ian Fillis.
• Publisher Details: Northampton : Edward Elgar Publishing
• Publication Date: 2020
• Extent: 1 online resource (480 pages)
• Subjects: 658.4/21; Entrepreneurship -- Handbooks, manuals, etc; Marketing -- Handbooks, manuals, etc; Industrial management -- Handbooks, manuals, etc; Electronic books
• Languages: English
• ISBNs: 9781785364570
• Related ISBNs: 178536457X
• Notes: Note: Includes bibliographical references.; Note: Description based on print record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.