Selling to the government : what it takes to compete and win in the world's largest market /: what it takes to compete and win in the world's largest market. (©2011)

• Record Type: Book
• Further Information: Note: Mark Amtower.
• Other Names: Amtower, Mark
• Contents: Selling To The Government: What It Takes to Compete and Win in the World's Largest Market; Contents; Foreword: Phil Bond; Preface; Acknowledgments; Chapter 1: What It Takes to Play: Tips and Caveats for Chief Executive Officers, Boards, and Others Looking for Shortcuts; Chapter 2: How the Government Buys; Chapter 3: Determining Where You Fit: Prime Contractor, Subcontractor, GSA Schedule, Open Market, or All of the Above; Chapter 4: Infrastructure Issues: What Your Company Needs to Succeed; Chapter 5: Aligning Marketing, Sales, and Business Development; Chapter 6: The Power of Relationships.
• Publisher Details: Hoboken, N.J : Wiley
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xx, 234 pages)
• Subjects: 658.8/04; Public contracts -- United States; Government contractors -- United States; Government purchasing -- United States; BUSINESS & ECONOMICS -- Marketing -- Industrial; Government contractors; Government purchasing; Public contracts; United States; Electronic books
• Languages: English
• ISBNs: 9780470933824; 0470933828; 9780470933848; 0470933844; 9780470933862; 0470933860; 9786613025616; 6613025615
• Related ISBNs: 9781283025614; 1283025612; 9780470881330; 047088133X
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.