Research handbook on luxury branding. (2020)

• Record Type: Book
• Further Information: Note: Edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).
• Editors: Morhart, Felicitas; Wilcox, Keith; Czellar, Sandor
• Other Names: Edward Elgar Publishing, publisher.
• Contents: Foreword / Sandor Czellar, David Dubois and Gilles Laurent -- List of abbreviations -- Part I: Evolving nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt and Emma Samsioe -- Part II: Luxury consumption functions -- 3. Evolutionary function of luxury consumption / Yajin Wang -- 4. Fulfilling identity motives through luxury consumption / Mario Pandelaere and L.J. Shrum -- 5. Fulfilling social needs through luxury consumption / David Dubois -- Part III: Luxury brand management -- 6. Luxury brand consumption in emerging economies: Review and implications / Kineta Hung and David K. Tse -- 7. Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence / Vanessa M. Patrick and Alokparna (Sonia) Basu Monga -- 8. Pricing luxury goods: more art than science / Denise Dahlhoff and Z. John Zhang -- 9. Managing the luxury shopping experience: implications for retail channels / Elisa Schweiger, Dhruv Grewal, Anne L. Roggeveen and Lauren Skinner Beitelspacher -- Part IV: Luxury brand culture -- 10. Art and aesthetics / Henrik Hagtvedt -- 11. Authenticity in luxury branding / Felicitas Morhart and Lucia Malär -- 12. Sensuality and experience / Bernd Schmitt -- Part V: Luxury brand communication -- 13. Communicating luxury brands through stories / Luca M. Visconti -- 14. Social media and luxury / Andrew T. Stephen -- Part VI: Morality issues of luxury -- 15. the evolution of counterfeit luxury consumption / Keith Wilcox and Judith Lynne Zaichkowsky -- 16. #luxe: influencers, selfies, and the marketizing of morality / Robert V. Kozinets -- 17. Luxury, and environmental responsibility / Anat Keinan, Sandrine Crener and Dafna Goor -- Index.
• Publisher Details: Northampton : Edward Elgar Publishing
• Publication Date: 2020
• Extent: 1 online resource (368 pages)
• Subjects: 658.827; Luxuries -- Marketing -- Research; Branding (Marketing) -- Research; Electronic books; Electronic books
• Languages: English
• ISBNs: 1786436353; 9781786436351
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.