Strategic and innovative pricing : price models for a digital economy /: price models for a digital economy. (2020)

• Record Type: Book
• Further Information: Note: Mathias Cöster, Einar Iveroth, Nils-Göoran Olve, Carl-Johan Petri and Alf Westelius.
• Authors: Cöster, Mathias; Iveroth, Einar; Olve, Nils-Göran, 1947-; Petri, Carl-Johan; Westelius, Alf
• Contents: 1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms 8. Conclusion and Discussion
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.816; Pricing; Marketing -- Mathematical models; Business planning
• Languages: English
• ISBNs: 9780429624292; 9780429624735; 9780429623851; 9780429053696
• Related ISBNs: 9780367148706
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.