Advances in National Brand and Private Label Marketing : seventh International Conference, 2020 /: seventh International Conference, 2020. (2020)

• Record Type: Book
• Further Information: Note: Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans, editors.
• Other Names: Martínez-López, Francisco J, 1960-; Gázquez Abad, Juan Carlos; Breugelmans, Els; International Conference on Research on National Brand & Private Label Marketing, 7th
• Publisher Details: Cham : Springer
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.827; Branding (Marketing) -- Congresses; Branding (Marketing); Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783030477646; 3030477649
• Related ISBNs: 3030477630; 9783030477639
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.