Total revenue management (TRM) : case studies, best practices and industry insights /: case studies, best practices and industry insights. ([2020])
- Record Type:
- Book
- Title:
- Total revenue management (TRM) : case studies, best practices and industry insights /: case studies, best practices and industry insights. ([2020])
- Main Title:
- Total revenue management (TRM) : case studies, best practices and industry insights
- Further Information:
- Note: Marc Helmold.
- Authors:
- Helmold, Marc
- Contents:
- Chapter 1 Total Revenue Management (TRM).- Chapter 2 Pricing Elements and Price Elasticity.- Chapter 3 Pricing as Part of the Corporate Strategy.- Chapter 4 Pricing Strategies.- Chapter 5 Supply Chain Management and Distribution Channels.- Chapter 6 Value Drivers in Revenue Management.- Chapter 7 Audits as Tool to evaluate Value.- Chapter 8 TRM for Services.- Chapter 9 Creating the Value Proposition.- Chapter 10 TRM in companies with financial Difficulties.- Chapter 11 Pricing in the Automotive Industry.- Chapter 12 Pricing in the Hospitality Industry.- Chapter 13 Pricing in the Aviation Industry.- Chapter 14 Pricing in the Healthcare Sector.- Chapter 15 Pricing Strategy in the Beer Industry.- Chapter 16 Outlook: Full Revenue Management (FRM).- Glossary.- Index.
- Publisher Details:
- Cham, Switzerland : Springer
- Publication Date:
- 2020
- Extent:
- 1 online resource
- Subjects:
- 658.1554
Revenue management
Electronic books
Electronic books - Languages:
- English
- ISBNs:
- 9783030469856
3030469859 - Related ISBNs:
- 9783030469849
3030469840 - Notes:
- Note: Includes bibliographical references and index.
Note: Online resource; title from PDF title page (EBSCO, viewed June 12, 2020). - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.508723
- Ingest File:
- 03_087.xml