The handbook of online and social media research : tools and techniques for market researchers /: tools and techniques for market researchers. (2010)

• Record Type: Book
• Further Information: Note: Ray Poynter.
• Other Names: Poynter, Ray
• Contents: PART I Online Quantitative Survey Research -- 1. Overview of Online Quantitative Research -- 2. Web Survey Systems -- 3. Designing Online Surveys -- 4. Working with Panels and Databases -- 5. Running an Online Survey and Summary -- PART II Qualitative Research -- 6. Overview of Online Qualitative Research -- 7. Online Focus Groups -- 8. Bulletin Board Groups and Parallel IDIs -- 9. Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III Social Media -- 10. Participatory Blogs as Research Tools -- 11. Online Research Communities/MROCs -- 12. Blog and Buzz Mining -- 13. Other Social Media Topics and Summary -- PART IV Research Topics -- 14. Specialist Research Areas -- 15. Website Research -- 16. Research Techniques and Approaches -- 17. The Business of Market Research -- PART V Breaking News! -- 18. NewMR -- 19. Trends and Innovations -- 20. An Overview of Online and Social Media Research.
• Publisher Details: Chichester, West Sussex, U.K : Wiley
• Publication Date: 2010
• Extent: 1 online resource (xix, 441 pages)
• Subjects: 658.8/3; Marketing research; Social media; Internet searching; BUSINESS & ECONOMICS -- Marketing -- Research; Internet searching; Marketing research; Social media; Electronic books
• Languages: English
• ISBNs: 9780470972335; 0470972335; 9780470971376; 0470971371; 9781119206118; 1119206111
• Related ISBNs: 9780470710401; 0470710403
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.