Rigorous magic : communication ideas and their application /: communication ideas and their application. ([2009?])

• Record Type: Book
• Further Information: Note: Jim Taylor & Steve Hatch.
• Authors: Taylor, Jim, 1964-
• Other Names: Hatch, Steve
• Contents: The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye to strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOs' -- Generating ideas -- Judging brand ideas : trout or trolley? -- Epilogue : the era of rigorous magic.
• Publisher Details: Chichester, England Hoboken, NJ : Wiley
• Publication Date: 2009
• Copyright Date: 2007
• Extent: 1 online resource, illustrations
• Subjects: 658.8101; Communication in marketing; Brand name products; Branding (Marketing); Advertising; BUSINESS & ECONOMICS -- Sales & Selling -- Management; Advertising; Brand name products; Branding (Marketing); Communication in marketing; Electronic books
• Languages: English
• ISBNs: 9780470687413
• Related ISBNs: 047068741X
• Notes: Note: Includes bibliographical references (pages 269-270) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.