Rigorous magic : communication ideas and their application /: communication ideas and their application. ([2009?])
- Record Type:
- Book
- Title:
- Rigorous magic : communication ideas and their application /: communication ideas and their application. ([2009?])
- Main Title:
- Rigorous magic : communication ideas and their application
- Further Information:
- Note: Jim Taylor & Steve Hatch.
- Authors:
- Taylor, Jim, 1964-
- Other Names:
- Hatch, Steve
- Contents:
- The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye to strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOs' -- Generating ideas -- Judging brand ideas : trout or trolley? -- Epilogue : the era of rigorous magic.
- Publisher Details:
- Chichester, England Hoboken, NJ : Wiley
- Publication Date:
- 2009
- Copyright Date:
- 2007
- Extent:
- 1 online resource, illustrations
- Subjects:
- 658.8101
Communication in marketing
Brand name products
Branding (Marketing)
Advertising
BUSINESS & ECONOMICS -- Sales & Selling -- Management
Advertising
Brand name products
Branding (Marketing)
Communication in marketing
Electronic books - Languages:
- English
- ISBNs:
- 9780470687413
- Related ISBNs:
- 047068741X
- Notes:
- Note: Includes bibliographical references (pages 269-270) and index.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.507938
- Ingest File:
- 03_085.xml