Beyond viral : how to attract customers, promote your brand, and make money with online video /: how to attract customers, promote your brand, and make money with online video. (©2010)
- Record Type:
- Book
- Title:
- Beyond viral : how to attract customers, promote your brand, and make money with online video /: how to attract customers, promote your brand, and make money with online video. (©2010)
- Main Title:
- Beyond viral : how to attract customers, promote your brand, and make money with online video
- Further Information:
- Note: Kevin H. Nalty.
- Other Names:
- Nalty, Kevin H
- Contents:
- The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video.
- Publisher Details:
- Hoboken, N.J : Wiley
- Publication Date:
- 2010
- Copyright Date:
- 2010
- Extent:
- 1 online resource (xx, 282 pages), illustrations
- Subjects:
- 658.87202854678
Viral marketing
Internet videos
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
BUSINESS & ECONOMICS -- Mail Order
BUSINESS & ECONOMICS -- Marketing -- Direct
BUSINESS & ECONOMICS -- Marketing -- Multilevel
BUSINESS & ECONOMICS -- Marketing -- Telemarketing
Internet videos
Viral marketing
Electronic books
Electronic books - Languages:
- English
- ISBNs:
- 9780470877371
0470877375
9780470877616
0470877618
9780470877609
1282782797
9781282782792
9786612782794 - Related ISBNs:
- 047087760X
661278279X
9780470598887
0470598883 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.507893
- Ingest File:
- 03_085.xml