Beyond viral : how to attract customers, promote your brand, and make money with online video /: how to attract customers, promote your brand, and make money with online video. (©2010)

• Record Type: Book
• Further Information: Note: Kevin H. Nalty.
• Other Names: Nalty, Kevin H
• Contents: The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video.
• Publisher Details: Hoboken, N.J : Wiley
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (xx, 282 pages), illustrations
• Subjects: 658.87202854678; Viral marketing; Internet videos; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; BUSINESS & ECONOMICS -- Mail Order; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- Marketing -- Multilevel; BUSINESS & ECONOMICS -- Marketing -- Telemarketing; Internet videos; Viral marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780470877371; 0470877375; 9780470877616; 0470877618; 9780470877609; 1282782797; 9781282782792; 9786612782794
• Related ISBNs: 047087760X; 661278279X; 9780470598887; 0470598883
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.