Herd : how to change mass behaviour by harnessing our true nature /: how to change mass behaviour by harnessing our true nature. (2009)

• Record Type: Book
• Other Titles: How to change mass behaviour by harnessing our true nature
• Further Information: Note: Mark Earls.
• Other Names: Earls, Mark
• Contents: The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
• Publisher Details: Place of publication not identified : Wiley
• Publication Date: 2009
• Extent: 1 online resource (368 pages)
• Subjects: 658.8343; Communication in marketing; Consumer behavior; Social interaction; Social influence
• Languages: English
• ISBNs: 9780470685488
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.