Media selling : digital, television, audio, print and cross-platform /: digital, television, audio, print and cross-platform. (2020)

• Record Type: Book
• Further Information: Note: Charles Warner, William Lederer, Brian Moroz.
• Authors: Warner, Charles, 1932-; Lederer, William; Moroz, Brian
• Contents: About the Authors Preface Acknowledgements Chapter 1: The Marketing/Media Ecology Chapter 2: Selling in the Digital Era Chapter 3: Sales Ethics and Transparency Chapter 4: The AESKOPP Approach, Attitude, and Goal Setting Chapter 5: Emotional Intelligence Chapter 6: Effective Communication, Effective Listening, and Understanding People Chapter 7: Influence and Creating Value Chapter 8: The New Buying and Selling Process Chapter 9: Prospecting and Qualifying Chapter 10: Researching Insights and Solutions Chapter 11: Educating Chapter 12: Proposing Chapter 13: Negotiating and Closing Chapter 14: Customer Success Chapter 15: Marketing Chapter 16: Advertising Chapter 17: Programmatic Marketing and Advertising Chapter 18: Measuring Advertising Chapter 19: Selling Digital and Cross-Platform Advertising Chapter 20: Google and Search Chapter 21: Facebook and Social Media Chapter 22: Television Chapter 23: Print and Out of Home Chapter 24: Audio Chapter 25: Time Management Appendix: Digital Advertising Glossary
• Edition: Fifth Edition
• Publisher Details: Chichester : Wiley Blackwell
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 659.130688; Selling -- Broadcast advertising; Advertising, Newspaper; Internet advertising; Advertising, Magazine; Advertising, Outdoor
• Languages: English
• ISBNs: 9781119477419
• Related ISBNs: 9781119477464
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.