Higher education marketing in Africa : explorations into student choice /: explorations into student choice. (2020)

• Record Type: Book
• Further Information: Note: Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson.
• Editors: Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert (Robert Ebo)
• Contents: S/N Contributing Author(s) Proposed Chapter Title 1 Godwin Tindyebwa Muhangi Mbarara University of Science and Technology, Uganda [e-mail] Adrian Mwesigye Mbarara University of Science and Technology, Uganda Email: [e-mail] Delving into Undergraduate students' choice of higher education in Uganda 2 Sunday Olaleye University of Oulu, Finland [e-mail] Social Media Marketing: A Strategy to reach University Stakeholders 3 Cosmos Nike Nwedu Federal University Ndufu-Alike Ikwo, Nigeria [e-mail] Strategies and Opportunities for Student Recruitment and Retention in African Universities: Lessons from Western Universities 4 Adefulu, Adesoga Babcock University [e-mail] Evaluating Student Choice Criteria for Selecting University in Nigeria 5 Dandison Ukpabi University of Jyväskylä, Finland [e-mail] Sunday Olaleye University of Oulu, Finland [e-mail] Public vs Private Universities in Nigeria: Market Dynamics Perspective 6 Emmanuel Ojo University of the Witwatersrand, South Africa. [e-mail] Sustainability Marketing in Africa's higher education: The Case of South Africa and Nigeria 7 Christine Charity Mwebesa Felix Maringe* University of the Witwatersrand, South Africa [e-mail] An Integrative Model for Marketing Higher Education: Branding beyond survival to posterity 8 Samia Chasi University of the Witwatersrand, Johannesburg [e-mail] Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility 9 Ajayi, Oluseyi University of Ibadan, Nigeria [e-mail] Government Policies on Education 101 Abina, Musiliu Babatunde* Ajayi, Oluseyi and Lawal, Azeez Tunbosun University of Ibadan, Nigeria [e-mail] The University as a Brand 11 Folarin, Jamiu* Mikail Alan Adesina, Kola Crescent University, Nigeria, Nigeria; [e-mail] Challenges and Prospects of Islamic Universities in a Multi-Religious Society 12 Felix Maringe University of the Witwatersrand, South Africa [e-mail] Marketization in African universities in an era of decolonization: continuities and discontinuities 13 Kolade Ajilore Babcock University, Nigeria [e-mail] Joshua Suleiman Babcock University, Nigeria [e-mail] Corporate identity and student enrolment in Nigerian universities 14 Osuntubo, Oladipo Queen Margaret University, UK [e-mail] The proliferation of Non-Public universities in Sub-Saharan Africa: History and Drivers 15 Stella Amara Aririguzoh Covenant University, Nigeria [e-mail] Odion Oscar Odiboh Covenant University, Nigeria [e-mail] Marketing Private Christian Higher Education in Nigeria.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 378.101096; Education, Higher -- Africa -- Marketing; College students -- Africa
• Languages: English
• ISBNs: 9783030393793
• Related ISBNs: 9783030393786
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.