Advertising and anthropology : ethnographic practice and cultural perspectives /: ethnographic practice and cultural perspectives. (2020)

• Record Type: Book
• Further Information: Note: Timothy de Waal Malefyt, Robert J. Morais.
• Authors: Malefyt, Timothy de Waal; Morais, Robert J
• Contents: Preface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 659.1042; Advertising -- Social aspects; Anthropology; Marketing research
• Languages: English
• ISBNs: 9781000189490
• Related ISBNs: 9781000182866; 9781003084372
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.