Advertising cultures. (2020)

• Record Type: Book
• Further Information: Note: Edited by Timothy deWaal Malefyt, Brian Moeran.
• Editors: Malefyt, Timothy Dwight deWaal; Moeran, Brian, 1944-
• Contents: 1 How Advertising Makes its Object, 2 Critical Publicity/Public Criticism: Reflections on Fieldwork in the Bombay Ad World, 3 Advertising, Production and Consumption as Cultural Economy, 4 Imagining and Imaging the Other: Japanese Advertising International, 5 The Revolution in Marketing Intimate Apparel: A Narrative Ethnography, 6 Models, Metaphors and Client Relations: The Negotiated Meanings of Advertising, 7 Fame and the Ordinary: 'Authentic' Constructions Of Convenience Foods, 8.Psychology Vs Anthropology: Where is Culture in Marketplace Ethnography? 9 Afterword: Looking Forward, Looking Back.
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 659.1042; Advertising; Advertising -- Social aspects; Advertising -- Psychological aspects
• Languages: English
• ISBNs: 9781000180565
• Related ISBNs: 9781000182774; 9781003084389
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.