Media, telecommunications and business strategy. (2020)

• Record Type: Book
• Further Information: Note: Richard A. Gershon.
• Authors: Gershon, Richard A
• Contents: Part 1: The Media and Telecommunications Industry Structure 1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing 2. Broadcast Television 3. Cable Television 4. Over-the-Top video Streaming Services 5. Telephony and the Economics of Information Delivery 6. Cellular Telephone, Satellite and Wireless Communication 7. Digital Lifestyle: Electronic Commerce and Social Media 8. Transnational Media and Telecommunications Part 2: Media Management and Telecommunications 9. Media Management and Telecommunications: Principles of Management Theory and Applications 10. Media Management and Strategic Planning 11. Innovation and Technology Management 12. Media, Telecommunications and Financial Management Ron Rizzuto, Mike Wirth 13. Media and Telecommunications Marketing Heidi Hennink-Kaminski 14. Leadership and Change Management Rod Rightmire, Richard A. Gershon
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 384.068; Telecommunication -- Management; Telecommunication -- Planning; Strategic planning
• Languages: English
• ISBNs: 9781000091427; 9781000091403; 9781000091410; 9780429285028
• Related ISBNs: 9780367249021; 9780367249038
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.