The Routledge handbook of tourism experience management and marketing. (2020)

• Record Type: Book
• Other Titles: Handbook of tourism experience management and marketing; Tourism experience management and marketing
• Further Information: Note: Edited by Saurabh Kumar Dixit.
• Editors: Dixit, Saurabh Kumar, 1979-
• Contents: Introduction Saurabh Kumar Dixit PART I Tourism experience: theories, structure and frameworks Conceptualizations of tourism experience Jon Sundbo and Saurabh Kumar Dixit A systematic review of the tourism experience research from 2009 to 2018 Drita Kruja and Elvisa Drishti Key drivers of tourism experience Fabrizio Ferrari Typology of tourism experience Bert Smit and Frans Melissen Customer experience in tourism: an overview Girish Prayag, Samuel Spector and Jörg Finsterwalder The role and measurement of emotion in tourism experiences Girish Prayag The essence of memorable experience Mariana de Freitas Coelho and Marlusa de Sevilha Gosling Service employees and customer experience Poh Theng Loo Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty Keith Mandabach Tourism and the experience economy: a critique? Roy C. Wood PART II Crafting tourism experiences Understanding the experience design process Bert Smit and Frans Melissen Experiential choice in tourism Jens Friis Jensen and Jon Sundbo The service experiencescape Melissa A. Baker and Kawon Kim Exploring image, perception and motivation in tourism experience Brian Kee Mun Wong and Christy Yen Nee Ng Learning through extraordinary tourism experiences Eva Maria Jernsand and Sandhiya Goolaup Resident-driven city hospitality design and delivery Karoline Wiegerink and Jan Huizing Experiential heritage tourism designing in the United Arab Emirates Joanna Seraphim and Farooq Haq Trends in experience design: strategies for attracting millennials to wineries in Victoria, Australia Paul Strickland, Jennifer Laing, Warwick Frost and Kim M. Williams The role of themes and stories in tourism experiences Lee Jolliffe and Pairach Piboonrungroj Understanding performativity and embodied tourism experiences in animal-based tourism in the Arctic Minni Haanpää and José-Carlos García-Rosell Experiential dissonance Jon Sundbo PART III Marketing tourism experiences Traditional versus experiential marketing in tourism Valentina Della Corte and Giovanna Del Gaudio Marketing approach to the tourist experience Kuan-Huei Lee Experiential marketing for tourism destinations Raouf Ahmad Rather and Linda D. Hollebeek Relationship marketing: a consumer experience perspective Christy Yen Nee Ng and Brian Kee Mun Wong Interpreting relationships among Oktoberfest tourists’ experiences and perceived value, overall satisfaction and loyalty behaviors for better marketing strategy decisions Robert J. Harrington, Michael C. Ottenbacher, Burkhard von Freyberg, Alexandros Paraskevas and Laura Schmidt Delivering quality and memorable tourism experience Anestis K. Fotiadis and Anastasia Ef. Spyridou Marketing gastronomic tourism experiences Saurabh Kumar Dixit Managing brand experience and reputation in the hotel business Han ım Kader Şanl ıöz –Özgen and Metin Kozak Managing service failure and recoveries Kawon Kim and Melissa A. Baker Dark tourism: negative experiences as part of modern tourism Dinesh Kumar and Punam Gupta PART IV Technology enabled tourism experiences Sharing economy and tourism experience Adam Pawlicz An exploration of experiential travel behavior during the traveler journey Roberta Minazzi Co-construction of the tourist experience via social networking sites Sabrina Seeler and Heike Schänzel Technologies for enhancing wine tourism experience Roberta Garibaldi and Fabiola Sfodera Pictures, colors and emotions: shaping the UK’s e-tourism experience Anke Schneider, Wilhelm Loibl and Ann Hindley Managing tourist experience through social media: evidence from South Korea Yeonjung (Alice) Kang and Tiffany S. Legendre Virtual reality, augmented reality and tourism experience Sandra Maria Correia Loureiro PART V Sustainable tourism experience Sustainable tourism and the visitor experience Frans Melissen and Bert Smit Rethinking sustainable tourism through identity decomposition: the stratification of the intensifying factors of the tourism experience António Sérgio Araújo de Almeida Developing rural tourism through co-creation of sustainable tourist experiences Jennifer Chan Kim Lian Towards green loyalty: driving from green experiential quality, green emotional attachment, green image, green switching experience, and green experiential satisfaction Hung-Che Wu and Guo-Wei Chen Guest and host relationship in tourism experience building: rising issue of sustainability Rashmi Ranjan Choudhury and Saurabh Kumar Dixit PART VI Emerging avenues of tourism experience and co-creation Co-creation of tourism experiences: a conceptual framework Mine Inanc and Metin Kozak Co-creation of tourism experience through service-dominant logic Xiang Ying Mei Place-based business models of value creation in tourism: case of the Albergo Diffuso Francesco Raggiotto, Cristiana Compagno and Michela C. Mason Chinese meaning of face in Arctic Norway: cultural co-creation for tourist experiences Yan Zhang and Young-Sook Lee The emotional labor of the co-created tourism experience Richard Ek, Anne Hardy, Mia Larson and Can-Seng Ooi Tourism experience and destination competitiveness Abijith Abraham and Saurabh Kumar Dixit Senior tourism and customer experience: links and opportunities Adela Balderas-Cejudo and George W. Leeson Crisis management and tourism experiences Adiyukh Berbekova and Melissa A. Baker </I&
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 910.68; Tourism -- Management; Tourism -- Marketing
• Languages: English
• ISBNs: 9780429515743; 9780429512315; 9780429519178; 9780429203916
• Related ISBNs: 9780367196783
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.