Building for everyone : expand your market with design practices from Google's Product Inclusion Team /: expand your market with design practices from Google's Product Inclusion Team. (2020)

• Record Type: Book
• Further Information: Note: Annie Jean-Baptiste.
• Authors: Jean-Baptiste, Annie
• Contents: Foreword Introduction Planning for Success Making Inclusive Design a Priority Bringing an Inclusive Lens to Google Assistant Building for Everyone, with Everyone Chapter 1: Building for Everyone: Why Product Inclusion Matters Google’s Approach Understanding Who Your User Is Understanding What Exclusion Looks Like Speaking a Common Language Expanding Diversity and Inclusion to Products and Services Case Studies: Prioritizing Inclusion Across Industries Going beyond default shapes and sizes Designing comfortable virtual reality headsets for everyone Considering the impact of airbags on women and children How Google’s Product Inclusion Team Got Its Start Chapter 2: Google’s Capstone Research: What We Learned Understanding Our Research Our research objectives Our research questions Definitions of key terms, parameters, and metrics Desired outcomes Examining the data Drawing conclusions Learning from Our Experience Putting Our Research to Work in Your Organization Chapter 3: 20 Essential Product Inclusion Questions to Light the Way The 10 Questions Every Team Needs To Ask and Answer Has your team been exposed to inclusive design? Have you identified a champion for your product inclusion efforts? What’s the product (or business) challenge you’re trying to solve? What is the inclusion challenge you’re trying to solve? How do the product/business and inclusion challenges align? Whom do you need to influence to unlock resources to solve the problem? What’s your action plan for a test/pilot? What partners need to be involved to execute, document, measure, and communicate the results of your test/pilot? How can you build the resources to continue this work beyond this workshop? What is your public commitment to documenting and sharing the outcomes of your work in inclusive design and product inclusion (both internally and externally)? 10 Questions Most Teams Ask Our Product Inclusion Team Why should leaders care about team members’ personal backgrounds? Why is culture important? What part of product design is the most important? Do you have data specifically for [insert specific product/service]? Can you come to my team meeting? Which dimensions do I prioritize? How do I get the most perspectives to the table? I want my program manager/VP/marketing manager/engineering lead to care about this. What do I do? Am I biased? What’s the one thing I should focus on? Chapter 4: Building the Case for Product Inclusion and Getting Buy-In Building the Case for Product Inclusion Building a human case Building a business case Bringing it all together Building Buy-In: Top-Down and Bottom-Up Getting buy-in from execs Starting a grassroots transformation among employees Scaling through amplification Exploring different ways to spread the word Chapter 5: Adopting Inclusive Design Principles to Guide Your Work Checking Out Existing Inclusive Design Principles Pinpointing Your Own Inclusive Design Principles Putting Principles into Practice Developing people, processes, and products Exploring responsible machine learning and artificial intelligence at Google Chapter 6: Integrating Product Inclusion with Your Work Holding Teams Accountable with Objectives and Key Results (OKRs) Defining objectives Defining and scoring key results Modifying OKRs Integrating Inclusive Design at Key Touchpoints Identifying your product inclusion touchpoints Specifying inclusive actions at each touchpoint Applying an inclusive lens throughout the process Staying on Track with the Product Inclusion Checklist Using the product inclusion checklist Modifying the product inclusion checklist Chapter 7: Getting to Know Your Underrepresented Users Building an Inclusive Research Team Modifying Research Studies for Underrepresented Users The Six-Step Inclusive Research Framework Step 1: Explain the purpose of the study. Step 2: Establish your inclusion criteria Step 3: Build your sample Step 4: Choose a research method Step 5: Conduct your research Step 6: Share your results Bringing It All Together: From Research to Product Chapter 8: Integrating Product Inclusion into the Ideation Process Conducting Inclusive Design Sprints Identify and invite participants Lay the foundation for a successful design sprint Conduct the design sprint Delivering Lightning Talks Chapter 9: Starting Your Own Dogfooding and Adversarial Testing Programs Creating and Managing a Dogfooders/Testers Pool Recruiting employees Choosing a dogfooding lead Coordinating dogfooders with product teams Following up with the product team Following up with your dogfooders/testers Case Studies on Inclusive Dogfooding/Adversarial Testing Owlchemy VR for everyone What’s in an avatar customizer? The process and considerations Be who you are in VR! Commentary Grasshopper Google Duo Project DIVA Chapter 10: Making Your Marketing More Inclusive Inclusive Marketing Guidelines Google’s Inclusive Marketing Consultants Task Force Extending Inclusiveness to All Your Marketing Activities Social media Influencer marketing Marketing at events Global marketing Chapter 11: Measuring Product Inclusion Performance Mastering Performance Measurement Fundamentals Choosing the Right Performance Metrics Evaluating your metrics needs Classifying metrics Considering some metrics to adopt Combining Metrics with Objectives and Timelines Chapter 12: The Many Shades of Nude: Product Inclusion in Fashion and Retail Focusing on Inclusive Fashion Considering color Size and fit Making sensitive product and marketing choices Making Your Retail Store More Inclusive and Accessible Brick and mortar establishments Online stores Product Inclusion at the Gap Product Inclusion at Dyne Life Chapter 13: Looking to the Future of Product Inclusion Product Inclusion Across Industries Eyewear Medicine/Healthcare Architecture Fitness Toys Movies and Television Academia Fashion Sharing Perspectives on the Future of Product Inclusion Index
• Edition: 1st
• Publisher Details: Hoboken, New Jersey : John Wiley & Sons, Inc
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.5752; Product design; Barrier-free design
• Languages: English
• ISBNs: 9781119646235; 9781119646242
• Related ISBNs: 9781119646228
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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