Brands on a mission : how to achieve social impact and business growth through purpose /: how to achieve social impact and business growth through purpose. (2020)

• Record Type: Book
• Further Information: Note: Myriam Sidibe.
• Authors: Sidibe, Myriam, 1976-
• Contents: Why Brands Need a Social Mission Dove and the Impact of Body Image Driving Mass Behavioural Change Durex: How a global condom brand helps reduce HIV infections Collaborating with Outside Partners: How do strange bedfellows get along? How Lifebuoy Secured a Seat at the Table of Lifesavers Brand Advocacy: Can brands drive social movements? How Discovery Limited Promotes Health through its Vitality Brand Carling Black Label #NoExcuse: An alcohol brand counters violence against women What do Numbers Really Mean: The challenge of measurement and accountability for brands on a mission How LIXIL is Changing the Narrative on Sanitation Winning Support within the Corporation How Processed Food Brands can gain a Social Purpose: The public health challenge of this century and the biggest opportunity for brands Concluding Thoughts
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.827; Brand name products -- Social aspects; Branding (Marketing); Consumer satisfaction; Success in business; Advertising -- Brand name products
• Languages: English
• ISBNs: 9781000069235; 9781000069174; 9781000069204; 9780367855437
• Related ISBNs: 9780367428334
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.