E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it /: why 95% of your website visitors don't buy, and what you can do about it. (2020)

• Record Type: Book
• Further Information: Note: Dan Croxen-John, Johann van Tonder.
• Authors: Croxen-John, Dan; Van Tonder, Johann
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website
• Edition: Second edition
• Publisher Details: London : KoganPage
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.872; Internet marketing; Internet advertising; Search engines; Web sites -- Design
• Languages: English
• ISBNs: 9781789664430
• Related ISBNs: 9781789664454; 9781789664423
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.