E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it /: why 95% of your website visitors don't buy, and what you can do about it. (2020)
- Record Type:
- Book
- Title:
- E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it /: why 95% of your website visitors don't buy, and what you can do about it. (2020)
- Main Title:
- E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it
- Further Information:
- Note: Dan Croxen-John, Johann van Tonder.
- Authors:
- Croxen-John, Dan
Van Tonder, Johann - Contents:
- <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website
- Edition:
- Second edition
- Publisher Details:
- London : KoganPage
- Publication Date:
- 2020
- Extent:
- 1 online resource
- Subjects:
- 658.872
Internet marketing
Internet advertising
Search engines
Web sites -- Design - Languages:
- English
- ISBNs:
- 9781789664430
- Related ISBNs:
- 9781789664454
9781789664423 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.575559
- Ingest File:
- 03_215.xml