McQuail's media and mass communication theory. (2020)

• Record Type: Book
• Other Titles: Media and mass communication theory; Mass communication theory
• Uniform Title: McQuail's mass communication theory
• Authors: McQuail, Denis; Deuze, Mark
• Contents: Part 1 Preliminaries; Chapter 1: Introduction to the Book; Chapter 2: The Rise, Decline, and Return of Mass Media; Part 2 Theories; Chapter 3: Concepts and Models for Mass Communication; Chapter 4: Theories of Media and Society; Chapter 5: Media, Mass Communication, and Culture; Chapter 6: New Media Theory; Part 3 Structures; Chapter 7: Freedom and Accountability of Media; Chapter 8: Ownership and Governance of Media; Chapter 9: Global Mass Communication; Part 4 Organizations; Chapter 10: The Media Organization: Pressures and Demands; Chapter 11: The Production of Media Culture; Part 5 Content; Chapter 12: Media Content: Issues, Concepts and Methods of Analysis; Chapter 13: Media Genres, Formats and Texts; Part 6 Audiences; Chapter 14: Audience Theory and Research Traditions; Chapter 15: Audience Formation and Experience; Part 7 Effects; Chapter 16: Processes and Models of Media Effects; Chapter 17: A Canon of Media Effects; Part 8 Epilogue; Chapter 18: The Future of Media and Mass Communication Theory
• Edition: Seventh edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2020
• Extent: 1 online resource, illustrations
• Subjects: 302.2301; Mass media; Mass media -- Philosophy
• Languages: English
• ISBNs: 9781473943544
• Related ISBNs: 9781473902503; 9781473902510
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.